
Ever since grade school, I’ve thought of Jansport bags as reliable but ugly. But their recent offerings (especially their collaboration with HUF) have started to change that last sentiment. Jansport’s Urban Framework collection takes the brand back to their outdoor roots while giving the bags an urban look. Oddly enough, the pictures I’m showing you (which are from Hypebeast), feature a beautiful charcoal/brown/brass colorway that isn’t on the official website. And the two colorways that they decided to show on their website happen to be terrible. Marketing flaws aside, I like the direction that Jansport is going with their products and I’m excited to see what else they have in store.










